{"id":101,"date":"2026-08-26T11:28:38","date_gmt":"2026-08-26T11:28:38","guid":{"rendered":"https:\/\/brunochross.net\/?page_id=101"},"modified":"2026-08-26T13:06:34","modified_gmt":"2026-08-26T13:06:34","slug":"consigcash","status":"publish","type":"page","link":"https:\/\/brunochross.net\/en\/consigcash\/","title":{"rendered":"ConsigCash"},"content":{"rendered":"<style>\n.bc-case{--bg:#03050a;--panel:#080d18;--text:#f7f8fb;--muted:#9ba5b8;--line:rgba(255,255,255,.1);--blue:#0b5cff;--gold:#f2ae00;margin-top:0!important;background:radial-gradient(circle at 78% 5%,rgba(11,92,255,.14),transparent 25%),var(--bg);color:var(--text);font-family:Inter,ui-sans-serif,system-ui,-apple-system,\"Segoe UI\",sans-serif;overflow:hidden}.bc-case *{box-sizing:border-box}.bc-case a{text-decoration:none}.bcc-wrap{width:min(1160px,calc(100% - 40px));margin:auto}.bcc-hero{padding:38px 0 78px}.bcc-hero-panel{position:relative;overflow:hidden;border:1px solid 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22px;border-radius:24px}}\n\n.bcc-logo-focus{display:grid;grid-template-columns:.92fr 1.08fr;gap:1px;margin-top:46px;overflow:hidden;border:1px solid rgba(255,255,255,.13);border-radius:26px;background:rgba(3,6,13,.88);box-shadow:0 28px 80px rgba(0,0,0,.28)}.bcc-logo-stage{position:relative;display:flex;min-height:430px;align-items:center;justify-content:center;padding:42px;background:radial-gradient(circle at 66% 32%,rgba(242,174,0,.18),transparent 34%),linear-gradient(145deg,#e1d3a7,#9d9273);overflow:hidden}.bcc-logo-stage:before{content:\"\";position:absolute;inset:0;background:linear-gradient(115deg,transparent 0 42%,rgba(255,255,255,.16) 42% 43%,transparent 43% 100%);opacity:.45}.bcc-logo-lockup{position:relative;z-index:1;text-align:center;color:#151515}.bcc-logo-lockup img{display:block;width:min(350px,84%);height:auto;margin:0 auto 14px;filter:drop-shadow(0 18px 20px rgba(0,0,0,.18))}.bcc-logo-name{display:block;font-family:Georgia,\"Times New Roman\",serif;font-size:clamp(26px,3.4vw,42px);font-weight:800;letter-spacing:.12em;line-height:1}.bcc-logo-tagline{display:block;margin-top:6px;font-family:Georgia,\"Times New Roman\",serif;font-size:13px;font-style:italic;letter-spacing:.12em}.bcc-logo-story{padding:44px;align-self:center}.bcc-logo-story h2{margin:18px 0 16px;font-size:clamp(34px,4.2vw,56px);line-height:1;letter-spacing:-.045em;font-weight:520}.bcc-logo-story>p{margin:0;color:#aeb8ca;font-size:16px;line-height:1.7}.bcc-logo-parts{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:28px}.bcc-logo-part{padding:14px;border:1px solid rgba(255,255,255,.1);border-radius:14px;background:rgba(255,255,255,.035)}.bcc-logo-part b{display:block;color:#f2ae00;font-size:10px;letter-spacing:.12em;text-transform:uppercase}.bcc-logo-part span{display:block;margin-top:6px;color:#e5e9f2;font-size:13px}@media(max-width:850px){.bcc-logo-focus{grid-template-columns:1fr}.bcc-logo-stage{min-height:370px}.bcc-logo-story{padding:36px}}@media(max-width:540px){.bcc-logo-focus{margin-top:34px;border-radius:18px}.bcc-logo-stage{min-height:310px;padding:26px}.bcc-logo-story{padding:28px 22px}.bcc-logo-parts{grid-template-columns:1fr}.bcc-logo-name{letter-spacing:.08em}.bcc-logo-tagline{font-size:11px}}\n.bcc-logo-stage{background:#fff!important}.bcc-logo-lockup img{object-fit:contain}<\/style>\n<main class=\"bc-case alignfull\">\n<section class=\"bcc-hero\"><div class=\"bcc-wrap\"><div class=\"bcc-hero-panel\"><div class=\"bcc-hero-copy\"><div class=\"bcc-kicker\">Case study \u00b7 Identidade visual<\/div><h1>ConsigCash<\/h1><p class=\"bcc-lead\">Identidade visual e sistema de conte\u00fado para uma marca de produtos financeiros, criado para comunicar confian\u00e7a, clareza e presen\u00e7a nas redes sociais.<\/p><div class=\"bcc-pills\"><span class=\"bcc-pill\">Design gr\u00e1fico<\/span><span class=\"bcc-pill\">Identidade visual<\/span><span class=\"bcc-pill\">Social media<\/span><span class=\"bcc-pill\">Dire\u00e7\u00e3o visual<\/span><\/div><\/div><section class=\"bcc-logo-focus\" aria-labelledby=\"bcc-logo-title\"><div class=\"bcc-logo-stage\"><div class=\"bcc-logo-lockup\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/brunochross.net\/wp-content\/uploads\/2026\/08\/01-LOGO-FINAL.png\" alt=\"S\u00edmbolo original da ConsigCash, formado por dois C e duas formas que representam dinheiro\" width=\"2358\" height=\"2336\"><strong class=\"bcc-logo-name\">CONSIG CASH<\/strong><span class=\"bcc-logo-tagline\">Empr\u00e9stimos Consignados<\/span><\/div><\/div><div class=\"bcc-logo-story\"><div class=\"bcc-eyebrow\">Constru\u00e7\u00e3o da marca<\/div><h2 id=\"bcc-logo-title\">Dois C. Duas formas de dinheiro.<\/h2><p>O s\u00edmbolo une as iniciais de Consig Cash a duas formas que representam o dinheiro. As quatro partes se encaixam em uma assinatura de movimento, circula\u00e7\u00e3o financeira e crescimento.<\/p><div class=\"bcc-logo-parts\"><div class=\"bcc-logo-part\"><b>01 \u00b7 Primeiro C<\/b><span>Base da inicial da marca<\/span><\/div><div class=\"bcc-logo-part\"><b>02 \u00b7 Segundo C<\/b><span>Refor\u00e7o de Consig Cash<\/span><\/div><div class=\"bcc-logo-part\"><b>03 \u00b7 Dinheiro<\/b><span>Primeira forma financeira<\/span><\/div><div class=\"bcc-logo-part\"><b>04 \u00b7 Dinheiro<\/b><span>Segunda forma e movimento<\/span><\/div><\/div><\/div><\/section><\/div><div class=\"bcc-meta\"><div><small>Projeto<\/small><strong>Identidade visual e social media<\/strong><\/div><div><small>Aplica\u00e7\u00f5es<\/small><strong>Feed, stories e carross\u00e9is<\/strong><\/div><div><small>Dire\u00e7\u00e3o<\/small><strong>Bruno Cruz \u00b7 BrunoChrosS<\/strong><\/div><\/div><\/div><\/section>\n<section class=\"bcc-section\"><div class=\"bcc-wrap\"><div class=\"bcc-intro\"><div><div class=\"bcc-eyebrow\">O desafio<\/div><h2>Confian\u00e7a sem cair no visual gen\u00e9rico.<\/h2><\/div><div class=\"bcc-copy\"><p>Para a ConsigCash, desenvolvi uma linguagem visual pensada para uma empresa de produtos financeiros e empr\u00e9stimos. O objetivo era organizar a comunica\u00e7\u00e3o e criar reconhecimento em diferentes formatos.<\/p><p><strong>A solu\u00e7\u00e3o combina uma paleta quente, contraste forte, tipografia de impacto e aplica\u00e7\u00f5es modulares.<\/strong> Assim, a marca mant\u00e9m unidade tanto em conte\u00fados educativos quanto em campanhas e datas sazonais.<\/p><\/div><\/div><div class=\"bcc-capabilities\"><article class=\"bcc-card\"><b>01<\/b><h3>Identidade reconhec\u00edvel<\/h3><p>Assinatura visual, paleta e elementos gr\u00e1ficos aplicados com consist\u00eancia em todos os pontos de contato.<\/p><\/article><article class=\"bcc-card\"><b>02<\/b><h3>Sistema para conte\u00fado<\/h3><p>Estruturas flex\u00edveis para publica\u00e7\u00f5es informativas, campanhas, carross\u00e9is, stories e destaques.<\/p><\/article><article class=\"bcc-card\"><b>03<\/b><h3>Comunica\u00e7\u00e3o clara<\/h3><p>Hierarquia visual criada para facilitar a leitura e refor\u00e7ar credibilidade em temas financeiros.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"bcc-section\"><div class=\"bcc-wrap\"><div class=\"bcc-heading\"><div><div class=\"bcc-eyebrow\">Aplica\u00e7\u00f5es<\/div><h2>Uma linguagem preparada para diferentes formatos.<\/h2><\/div><p>As pe\u00e7as abaixo mostram como o sistema se adapta a conte\u00fado educativo, calend\u00e1rio editorial e publica\u00e7\u00f5es verticais.<\/p><\/div><div class=\"bcc-gallery\"><figure class=\"bcc-frame\"><img decoding=\"async\" src=\"https:\/\/brunochross.net\/wp-content\/uploads\/2026\/08\/brunochross-consigcash-case-03.webp\" alt=\"Aplica\u00e7\u00f5es para feed e carrossel da identidade ConsigCash\" width=\"1400\" height=\"791\" loading=\"lazy\"><figcaption class=\"bcc-caption\"><strong>Feed e conte\u00fado educativo<\/strong><span>Carrossel, campanhas institucionais e calend\u00e1rio editorial<\/span><\/figcaption><\/figure><figure class=\"bcc-frame\"><img decoding=\"async\" src=\"https:\/\/brunochross.net\/wp-content\/uploads\/2026\/08\/brunochross-consigcash-case-04.webp\" alt=\"Aplica\u00e7\u00f5es verticais para stories da identidade ConsigCash\" width=\"1400\" height=\"980\" loading=\"lazy\"><figcaption class=\"bcc-caption\"><strong>Stories e comunica\u00e7\u00e3o vertical<\/strong><span>Adapta\u00e7\u00e3o da identidade para experi\u00eancias mobile-first<\/span><\/figcaption><\/figure><\/div><\/div><\/section>\n<section class=\"bcc-section\"><div class=\"bcc-wrap\"><div class=\"bcc-heading\"><div><div class=\"bcc-eyebrow\">Processo<\/div><h2>Do conceito ao sistema visual.<\/h2><\/div><p>O projeto foi estruturado para permitir produ\u00e7\u00e3o cont\u00ednua sem perder coer\u00eancia de marca.<\/p><\/div><div class=\"bcc-process\"><article class=\"bcc-step\"><small>01 \u00b7 Dire\u00e7\u00e3o<\/small><h3>Posicionamento<\/h3><p>Defini\u00e7\u00e3o do tom visual adequado ao segmento e ao p\u00fablico da marca.<\/p><\/article><article class=\"bcc-step\"><small>02 \u00b7 Sistema<\/small><h3>Consist\u00eancia<\/h3><p>Cria\u00e7\u00e3o de padr\u00f5es reutiliz\u00e1veis para acelerar novas pe\u00e7as e campanhas.<\/p><\/article><article class=\"bcc-step\"><small>03 \u00b7 Aplica\u00e7\u00e3o<\/small><h3>Versatilidade<\/h3><p>Desdobramento para feed, stories, destaques e formatos informativos.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"bcc-cta\"><div class=\"bcc-wrap\"><div class=\"bcc-cta-panel\"><div><div class=\"bcc-eyebrow\">Seu pr\u00f3ximo projeto<\/div><h2>Precisa de uma identidade que funcione no mundo real?<\/h2><p>Conte o que voc\u00ea precisa criar e receba uma proposta alinhada ao seu objetivo.<\/p><\/div><a class=\"bcc-button\" href=\"\/en\/contato\/\">Solicitar or\u00e7amento<\/a><\/div><\/div><\/section>\n<\/main>","protected":false},"excerpt":{"rendered":"<p>Case study \u00b7 Identidade visual ConsigCash Identidade visual e sistema de conte\u00fado para uma marca de produtos financeiros, criado para comunicar confian\u00e7a, clareza e presen\u00e7a nas redes sociais. Design gr\u00e1ficoIdentidade visualSocial mediaDire\u00e7\u00e3o visual CONSIG CASHEmpr\u00e9stimos Consignados Constru\u00e7\u00e3o da marca Dois C. Duas formas de dinheiro. O s\u00edmbolo une as iniciais de Consig Cash a duas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"footnotes":""},"class_list":["post-101","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/pages\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":4,"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/pages\/101\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/pages\/101\/revisions\/114"}],"wp:attachment":[{"href":"https:\/\/brunochross.net\/en\/wp-json\/wp\/v2\/media?parent=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}